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中国叉车行业现状与发展趋势

发布日期:2018-01-12 作者:鼎鑫物流机械 点击:

中国叉车行业现状与发展趋势


YI、CHANYETEZHENG

1、CHANYEBEIJING

(1)GUONEICHANYEBEIJING

意甲足彩XINGYEFAZHANLISHIDUAN,DANFAZHANXUNSU。WOGUOCHACHECHANYEZI20SHIJI50NIANDAIMOQIBU,DAO70NIANDAICAICHUJUGUIMO,DAOMUQIANYIYOU30DUOJIANEIRANCHACHEQIYE、YUE20JIADIANDONGCHELIANGQIYE、30DUOJIACANGCHUCHACHEHEQINGXIAOXINGBANYUNCHELIANGQIYEHE10DUOJIADU、HEZIQIYE。

意甲足彩CHANPINXILIEFAZHANBIJIAOQUANMIAN。ZI80NIANDAIYIHOU,TONGGUOYINJINTCM、SANLINGJINISANG(RICHAN)JISHU,WOGUOCHACHESHEJI、ZHIZAOJISHUYOULEKUAISUFAZHAN。MUQIANZHENGJISHEJIJISHUYIJIEJINGUOJIQIANYANSHUIPING,DANFADONGJIDENGGUANJIANLINGBUJIANDESHEJI、ZHIZAOSHUIPINGSHANGYOUJIAODACHAJU。GUONEIGUIMOZUIDADEANCHAJITUANYINENGGOUSHENGCHAN400DUOZHONGXINGHAODEGONGYECHELIANGCHANPIN。

意甲足彩HE、DUZIQIYEDAJUJINRUZHONGGUO,BINGXINGCHENGGUIMO、ZHANWENJIAOGEN。MUQIANSHIJIESHANGZUIXIANJINDEGONGYECHELIANGJITUANJUNZAIZHONGGUOKAIBANDUZI、HEZIQIYE,ZHEIBUJINTIGAOLEWOGUOGONGYECHELIANGXINGYEDEZHENGTISHUIPING,TONGSHIYEYINQILEGUONEISHICHANGDEJILIEJINGZHENG,YIXINGCHENGLINDE(SHAMEN)CHACHEYOUXIANGONGSI、ANHUITCMCHACHEYOUXIANGONGSI、SHANGHAIHAISITECHACHEZHIZAOYOUXIANGONGSI、SHANGHAILIZHIYOUCHACHEZHIZAOYOUXIANGONGSI、DAYUZHONGGONGYEYANTAIYOUXIANGONGSI、BEIJINGXIANDAIJINGCHENGGONGCHENGJIXIEYOUXIANGONGSI、QINGDAOTAILIFUCHACHEYOUXIANGONGSI、HUNANDESHIDACHACHEZHIZAOYOUXIANGONGSIDENGGONG10YUJIADU、HEZIQIYE,TAMENYILIANGHAODEZHILIANGHEDUOYANGHUADEPINZHONGZHUNIANZENGJIAZAIZHONGGUOSHICHANGDEFENE。MEIYOUZAIZHONGGUOBANCHANGDEWAIGUOZHUMINGCHANGJIAYEJUNZAIZHONGGUOJIJIFAZHANDAILISHANG,BINGQIEQUDELEYIDINGDEXIAOSHOUGUIMO。

意甲足彩SHICHANGXUQIUKAISHIMINGXIANZENGZHANG,CHANYEGUIMOXUNSUZHUANGDA。JINRU1990NIANDAIYILAI,GUONEIMEINIANBAOKUOJINKOUCHACHEDAYUEXUYAO2.5WANTAI,99NIANYIHOUXUQIULIANGLIANNIANZENGZHANG,YUJI2003NIANJIANGTUPO5WANTAI。QIZHONG:GUONEIQIYEXIAOLIANGJIANGDADAO33000TAIYISHANG,XIAOSHOUSHOURUJIANGDADAO31YIYUANYISHANG;DU、HEZIQIYECHANPINXIAOLIANGJIANGDADAO10000TAIYISHANG,XIAOSHOUEJIANGTUPO12YI;JINKOULIANG8000TAIZUOYOU,JINE12YIRENMINBIZUOYOU。HEJIXIAOLIANGJIANGDA51000TAIYISHANG,XIAOSHOUSHOURUJIANGDA55YIYUANYISHANG。XIANRAN,ZAILUNSHIGONGCHENGJIXIEZHONG,CONGXIAOSHOUSHOURUKAN,CHACHEZAIWOGUOGONGCHENGJIXIEXINGYEDEDIWEIJINCIYUZHUANGZAIJIHEQICHEQIZHONGJI,CHUYUDISANWEI,BINGZAIJINQIJIANGCHAOGUOQICHEQIZHONGJI,ERCONGXIAOSHOUTAISHUKAN,TABUJIUJIANGCHAOGUOZHUANGZAIJIERMINGLIEDIYI。

行业格局出现分化,并向良性方向发展。行业发展进入90年代后期以来,开始出现明显的分化,少数企业蒸蒸日上,而绝大多数企业则每况日下。在状况不佳的企业中,少数企业是由于自身的个别原因,而多数企业则是由整个产业结构质量的低下所致,另外一个重要原因就是众多国际强势制造商以独、合资的形式落户中国而给行业带来强烈冲击。到目前为止,原有的国内生产企业均仍在全部咬牙坚持。从经济角度讲,多数企业已丧失了存在价值;从社会角度讲,这些企业更类似于社会救助机构,这几乎是他们存在的全部意义。中国叉车行业(国内企业)的整体现状隐约让人们感到一丝苦涩,同时也让人们感到欣慰、看到了希望:行业领导者已基本形成,行业结构正在朝健康的方向发展,规模效益已在个别企业明显体现出来,行业整体赢利能力已完全恢复。

(2)GUOJICHANYEBEIJING

SHENGCHANQIYEDUODANBIJIAOJIZHONG,SHICHANGDUONIANPAIHUAIBUQIAN。ZHONGGUOCHACHEWANGGONGBUDEZILIAOXIANSHI,JINRU90NIANDAIYILAI,QUANSHIJIEDAYUEYOU250DUOJIACHACHESHENGCHANQIYE,ZHUYAODEGUOJIAYOUDEGUO、RIBEN、MEIGUO、BAOJIALIYAHERUIDIAN,YAZHOUZHUYAOSHIRIBEN、HANGUOHEZHONGGUO。1990NIANSHIJIECHACHECHANLIANGDADAO55.8WANTAI,CHUANGLISHIZUIGAOJILU。QIZHONGDEGUO19WANTAI、BAOJIALIYA5.8WANTAI、MEIGUO34DAOTAI、RUIDIAN1.1WANTAI、BOLAN8000TAI、JIEKE7000TAI;ZAIYAZHOU,RIBEN16WANTAI、HANGUO2.7WANTAI、ZHONGGUO1.6WANTAI。

意甲足彩YIHOUDEJINIANZHONG,SUIZHEXIFANGGONGYEDESHUAITUI,TEBIESHIRIBENSHICHANGDEBUJINGQI,CHACHENIANCHANLIANGJIBENBAOCHIZAI50WANTAIZUOYOU。YOUYUJINGZHENGDEJIAJU,TONG80NIANDAIXIANGBI,SHIJIECHACHEGONGYECHUXIANLEXIAOSHOUEZENGZHANG、YINGLIJIANSHAODEFANCHANGXIANXIANG。WEILEGAIBIANZHEIZHONGZHUANGKUANG,CHACHEJUTOUFENFENZAIFAZHANZHONGGUOJIAJIANCHANG,YIBIANJIANGDICHENGBEN,WEICHIYINGLI。

ZAIZUIJINJINIAN,QUANQIUCHACHECHANLIANGLVEYOUSHANGSHENG,2000NIANDADAO590208TAI,2001NIAN583817TAI。ZAI2001NIANDECHANLIANGZHONG,OUZHOUWEI263843TAI,BISHANGNIANZENGJIA6.88%;MEIZHOU187678TAI,BISHANGNIANJIANSHAO12.86%;YAZHOU117000TAI,ZENGJIALE3.77%;FEIZHOU5645TAI,BISHANGNIANJIANSHAO0.14%;DAYANGZHOU9651TAI,BISHANGNIANZENGJIALE0.09%。

CHANYEGUIMOZAIGONGCHENGJIXIECHANPINZHONGZUIDA。GENJUSHANGMIANDELIEJU,CULVEGUJIMUQIANQUANQIUGONGYECHELIANGNIANXIAOSHOUSHOURUDAYUEWEI160-170YIMEIYUANZUOYOU,QIZHONGCHACHEDAYUEYOU110-120YIMEIYUAN,WEIQUANQIUSUOYOULUNSHI、LVDAISHIGONGCHENGJIXIEZHONGDEDIYICHANYE。MUQIANQUANQIUGONGCHENGJIXIEXIAOSHOUSHOURUDAYUEWEI850YIMEIYUANZUOYOU,QIZHONGDAZHONGXINGLVDAIWAJUEJI、DAZHONGXINGLUNSHIZHUANGZAIJINIANXIAOLIANGJUNZAI10WANTAIZUOYOU,XIAOSHOUEDAYUEFENBIEWEI80、50YIMEIYUANZUOYOU。XIANGBIZHIXIAKEJIANCHACHEDECHANYEFENLIANG。

意甲足彩GUOJICHACHEJUTOUJIANZHENGHEQUSHIMINGXIAN。CIQIAN,RIBENFENGTIANBINGGOULERUIDIANBT,DEGUODEYONGHENGLIBINGGOULEYINGGUOBOSS,LINDECANGURIBENXIAOSONGDETONGSHISHOUGOULEFAGUOPAITE,HANGUOXIANDAISHOUGOULEBENGUODEHANNA,LINGYOUCHUANWEN,MEIGUOKELAKECHACHEGONGSIJIJIANGSHISHIZHONGZU,ERNISANGCHACHEBUJIUHOUYEJIANGYUSANLINGCHACHEHEBING。ZHISUOYICHUXIANZHEIZHONGQUSHIDEYUANYINSHI,GUOJICHACHESHICHANGCHIXUDIMI,DUONIANLAIYIZHIZAI50-55WANTAIZUOYOUDESHUIPINGPAIHUAI,XINGYE

意甲足彩JINGZHENGRIYIJILIE,LIRUNBUDUANXIAJIANG,YIXIEWEIDADAOYIDINGGUIMODEQIYESHENGCUNCHUXIANWEIJI,CONGERDAOZHILEGUOJICHACHESHICHANGBINGGOUXINGWEIPINFAN。

2、SUOCHUCHANYEZHOUQI

在全球范围内看,叉车产品和叉车产业都处于成熟期;但从国内情况看,叉车产品和叉车产业尚处于发展期:产品技术仍需发展完善、产品使用范围和使用量尚未得到足够拓展、市场经济环境下的产业自然调整仍处于初级阶段、用户使用意识和企业研发意识、能力尚且落后,国外用户和企业现在考虑的是如何把叉车用得更好,寻求更好的解决方案,而我国很多用户因为现实的国情还在人力和叉车间取舍难断,生产企业也不能很好的满足多样化的需求。总体来看,我国叉车产业仍大有文章可做。

3、CHANYEYINGLISHUIPING

(1)QUANXINGYEYINGLIZHUANGKUANG

意甲足彩CONGGUONEIQIYEDEZHENGTIQINGKUANGKAN,QUANXINGYELIANNIANKUISUN,CONG2001NIANCAIKAISHIHUIFUYINGLI;CONGDANGEQIYEKAN,CHULEANCHA、HANGCHA、DALIAN3JIAQIYEWUKUISUNJILUWAI,QITAJIHUSUOYOUQIYEDOUYIPIANXIAOTIAO、MEIKUANGYUXIA。XINGYELINIANXIAOSHOU、YINGLIZHUANGKUANGXIANGXISHUJUJIANXIABIAO。

意甲足彩4、WOGUOCHACHECHANYEDEGUOJIDIWEI

(1)GUIMODIWEI

从产品销售情况来看,预计2003年国内市场容量(包括国企销量、独合资企业销量和进口)可达51000台以上,销售额55亿元左右,分别占全球总量的9%和6%。而国内企业预计2003年总销量33000台左右,销售收入30亿元左右,仅分别约占全球总量的6%和3%,而国际市场尚未真正打开,显然我国叉车产业生存、发展的市场现量基础相对仍比较薄弱。

(2)CENGCIDIWEI

意甲足彩CONGJISHUJIAODULAIKAN,WOGUOCHACHEJISHUJIHUQUANBUWEI“BOLAIPIN”,QUANXINGYEPUBIANQUESHAOHEXINJISHU,YOUQISHIFADONGJIDENGGUANJIANPEITAOJIANJISHUDEFAZHANHENNANKANDAOQISE,YINCICHACHECHANYEDEJISHUSHENGJIJIQIHUANMAN。RUGUOJINHOUGUONEIQIYEYAOSHEZUGAODUANSHICHANGHUOTUIJINGUOJIHUAZHANLVE,JIUWUFABAITUOZAIGUOJICHACHECHANYELIANSHANGDEXIAYOUQIYEDIWEI,ZENGZHINENGLIYOUXIAN。HENDUORENSUOCHANGDAODESUOWEI“GUOJIHUAPEITAO”QISHIBUSHISHENMEHAOSHIQING,MUQIANTAKEYIYISHIMANZUGUONEIQIYEDEOURANXINGXUQIU,DANRUGUOZHENDEYOUYITIANGUONEISHICHANGXUQIUCENGCIPUBIANTIGAODAONEIYIBU,KONGPAGUONEIQIYEDEEYUNJIUYAOLAILE,YINWEISUIZHEWAIZIQIYEBENTUHUAZHANLVEDETUIJINSHISHI,BENTUJIWAIZIQIYEDEYUANCAILIAOCHENGBENHERENGONGCHENGBENZEWANQUANZHANZAITONGYISHUIPINGXIANSHANG,ERBENTUQIYEZAIJISHU、PINPAIDENGZHUYAOYINSUSHANGQUECHUYULIESHIDIWEI。YINCI,JIANYUWOGUOCHACHESHICHANGDEJUDAQIANLI(YENEIRENSHIPUBIANRENWEIWEILAI3NIANNEINIANXUQIUTUPO8WANTAIWENTIBUDA),GUONEIDEGUANJIANJIANPEITAOQIYE,YOUQISHIYOUSHILIDEGONGCHENGJIXIEHUOQICHEFADONGJISHENGCHANQIYEYINGGAIYOUSUODONGZUOLE。

5、GUIMO、XIAOLVDAOXIANGTEZHENGMINGXIAN

在国外叉车生产企业中,年产量最大的已经达到10万台,产业组织模式与汽车基本相同,大规模、高效率的特征非常明显,而且各主要企业间产品差异化程度高,普遍技术含量较高,技术、品牌附加值较高,这是在高层次产业形态之下的情形;而在国内叉车生产企业中,由于我国叉车整机和配套件技术雷同且水平较低,因此除了个别优势企业外几乎没有技术附加值和品牌附加值,所得收益几乎全部来自于单纯的加工利润,通俗说就是“辛苦钱”,整机企业和配套件企业都是如此。而加工利润的获得途径主要就是规模和效率,尤其是对于自制率低的企业来说,规模和效率是决定利润的首要条件。这是在较低层次产业形态之下的情形。

意甲足彩6、SHENGCHANZUZHIJICHENGBENKONGZHINANDU

意甲足彩(1)SHENGCHANZUZHINANDUCONGPEITAOZIYUANJIAODUKAN,YINSHEHUIPEITAOZIYUANFENGFU、CHENGSHU,SHENGCHANZUZHINANDUBUDA。FADONGJI、BIANSUXIANG、BIANJUQI、QUDONGQIAO、ZHUANXIANGQIAO、FA、ZHUANXIANGQIDENGZHUYAOLINGBUJIANJUNYOUCHENGSHUDESHEHUIPEITAO;DANCONGCHANPINZHONGLEI、GUIGEJIAODUKAN,YINSHULIANGJIAOQITAGONGCHENGJIXIECHANPINJIDA,SHENGCHANZUZHIYOUYIDINGNANDU。

(2)CHENGBENKONGZHINANDU

意甲足彩ZAICHACHEXINGYE,RUGUOZHENGJIQIYEJUBEIYIDINGDEGUIMO,TIGAOZIZHILVSHIJINXINGCHENGBENKONGZHIDEYOUXIAOFANGFA,ZHEIYIDIANCONGGUIMOLINGXIANQIYEDESHIJICAOZUOZHONGYIJINGDEDAOLEYINZHENG。RUGUOCONGLILUNSHANGJIESHIJIUSHI“JIANGDIJIAOYICHENGBEN”HE“JIELIUFUJIAZHI”。ZHEILIANGZHESHIXIANGDANGKEGUANDE,DUIBIYIXIAZHENGJIQIYEHEJIAODAPEITAOQIYE(BIRUCHUANDONGJIAN)YIJIGUIMOXIANGDANGERZIZHILVBUTONGZHENGJIQIYEZHIJIANDEXIANGGUANJINGJIZHIBIAOQINGKUANGJIUKEYIMINGLE。TEBIESHIZHEIGE“JIAOYICHENGBEN”ZUIZHIDEGUANZHU,DUIYUJUYOUYIDINGGUIMODEZHENGJIQIYELAISHUO,CONGNEIXIE“WUZANGJUQUAN、GUIMOXIAO、XIAOLVDI、BUJUBEIJIBENYANFANENGLIDE‘ZHUANYE’PEITAOQIYE”PEITAOHEZIJISHANGGUANJIANPEITAOJIANXIANGMUXIANGBI,XIAOGUOYOUXIANZHUDEBUTONG,JINGUANLILUNSHANGZHEIYANGZUOSHIBUKEQUDE,DANXIANSHIDANGZHONGTAKEYIBANGZHUWOMEN“SHAOHUAYUANWANGQIAN”,SHIJIJIUSHI“JIEGOUXIAOYI”、“ZIYUANPEIZHIXIAOLVJUEDINGJINGJIXING”WENTI。CHACHE、ZHUANGZAIJIXINGYEDOUYOUZHENG、FANMIANDEHUOSHENGSHENGDELIZI。DUIYUYIXIEYIYU“ZUODA”DEQIYE,GENGYINGGAIMINGQUEDEGUIHUAGUANJIANPEITAOJIANDEFAZHANLE。

HEZHUANGZAIJIXINGYEYIYANG,CHACHEXINGYETIGAOZIZHILVDEZHONGDIANDUIXIANGYESHICHUANDONGJIAN,BUTONGDESHICHACHEGUIGEFENJITEBIEXI,ZAIXIAOLIANGBIJIAODADE1-4DUNCHANPINZHONG,GONGYOU1、1.2、1.5、1.7、2、2.5、3、3.5、4JIUZHONGGUIGE,YINCICHUANDONGJIANGUIGEYEHENDUO,TIGAOZIZHILVYOUYIDINGDENANDU,ERRUGUOMEIYOUGUIMOYITUO,TIGAOZIZHILVFANERBUJINGJI,DANDUIYUJUBEILEYIDINGGUIMODEQIYELAISHUOKEYITONGGUOTIGAOBIANSUXIANG、QUDONGQIAOSHENGCHANDEROUXINGCHENGDUZAIYIDINGCHENGDUSHANGHUANJIEZHEIYIMAODUN。

在技术进入壁垒较低而成本进入壁垒相对略高的叉车行业,对于新进入者而言,如果前面列举的几种主要零部件全部外配的话,那么叉车行业成本这道坎很难迈过去。对于已经通过并购等方式介入或正意欲介入该产业的其他工程机械企业来说,特别是装载机行业的企业,如果把叉车和装载机传动件项目结合起来做,可以在技术、生产上形成协同效应,可同时形成“工厂规模经济”和“

意甲足彩QIYEGUIMOJINGJI”,ZHEIKENENGSHIGEBUCUODEXUANZE。ERQIEJIANYUZHUANGZAIJIHECHACHECHANYEDESHICHANGQU、YIYINSUYOUXIANZHUDEBUTONG,SHENGCHANTIXIDANXINGJIANGZENGJIA,KEYIZUIDACHENGDUDEHUANJIEYOUYUSHICHANGBODONGDEBUQUEDINGXINGDAILAIDETOUZISUNSHI。

7、JISHUJINBUHEXINJIZHIDUICHANYEFAZHANDECUJINZUOYONGMINGXIAN

JINNIANLAIGEQIYEFENFENJIAQIANGLESHIJIEXIANJINJISHUDEYINJIN,RUDALIANCHACHEZONGCHANGYINJINSANLING1-5DUNHE10-42DUNDEJISHU,ANCHAJITUANYINJINRIBENTCM1-10DUNDECHACHEJISHU,HANGCHAGONGSIYINJINRIBENNISANG2-3DUNNEIRANCHACHEJISHUDENGDENG,YOUQISHI2000NIANYILAI,YOUSHIQIYETEBIEZHUZHONGLECHANPINSHUSHIXINGHEWAIGUANZAOXINGSHEJI,HELIHEHANGCHAXIANGJITUICHUXINXINGHUANDAICHANPIN,KEKAOXINGJINYIBUTIGAO,NIUZHUANLE90NIANDAIMOYILAIBENTUCHANPINZAIWAIZIPINPAICHONGJIXIADETUISHI。ERLVXIANZAIXINGYENEIJINXINGCHANQUANZHIDUGAIGEDEHANGCHAJINIANLAIFASHENGLETUOTAIHUANGUDEBIANHUA,ZHUYAOJINGYINGZHIBIAOJUNDADAOLEXINGYEZUIHAOSHUIPING,2003NIANYUJIXIAOSHOUCHACHE12000TAI,GAIZHI3NIAN,CHANXIAOLIANGFANLELIANGFAN,ZENGSUWEIJUXINGYEDIYI,YEWEIQUANXINGYETIGONGLEJIEJIANJINGYAN。ZHEIXIEDOUSHUOMINGBENTUCHACHEQIYEYOUHENHAODEFAZHANQIANZHI。

8、CHANYEQIANJING

意甲足彩(1)CONGDINGXINGJIAODULAIKANHETUSHIFANGJIXIEBUTONGDESHI,CHACHESHIYONGFANWEIYAOGUANGDEDUO,CUFENYEYAOBIANJIJIUDALINGYU,FENBUQINGKUANGQIANMIANYIYOUSHUOMING。ZHEIGECHANYEDECHENGZHANGZHUYAOSHOUYIXIAJIGEYINSUDEYINGXIANG:YISHIGUOJIAJINGJIFAZHANSHUIPING,ERSHIGONGYEHUACHENGDU,SANSHIGUOJIAJINGJIZENGZHANGDE“DONGLIYUAN”FENBU,SISHISHEHUIDECHACHESHIYONGYISHI。QIZHONGDISANDIANYOUBIYAOJINYIBUJIESHI:BIRU90NIANDAICHU,GUOJIAJINGJIZENGZHANGJIHUWANQUANYIKAOJIJIANTOUZILADONG,YINCIQITAGONGCHENGJIXIECHANPINDOUZAIDUANQINEIDEDAOLE“FEISUFAZHAN”,WEIDUCHACHEQISEBUDA,YUANYINSHI,GURANDANGSHIDEFANRONGDUICHACHEXINGYEDEFAZHANYEQIDAOLEYIDINGDETUIDONGZUOYONG,DANSHIGEJINGJILINGYUDEFAZHANHENBUJUNHENG,ERCHACHEDEYINGYONGLINGYUFEICHANGGUANGFAN,YINCIJUBUDEFANRONGDUICHACHECHANYEFAZHANCUJINBUDA,DANSHI,ZAI94-98NIANGONGCHENGJIXIEXINGYEDEHANDONGQINEI,CHACHEXINGYECHULEGUONEIQIYEYINJIXINGDECHANYEJIEGOUDAILAIDEYINGLINENGLIXIAJIANG、XIAOLIANGTIGAOZHIHUANWAI,SHICHANGXUQIUBINGMEIYOUXIANGQITAGONGCHENGJIXIECHANPINNEIYANGDAQIDALUO。YINCI,YINGGAISHUOCHACHEJIAOZHIQITAGONGCHENGJIXIECHANPINFAZHANDEBODONGXINGXIAO,TAYUHONGGUANJINGJIXINGSHIDEZOUSHIGENGTIEJIN。ERMUQIAN,GUOJIAJINGJIZONGLIANGZAIWENBUTIGAO,SHENZHIWEILAIDEZENGZHANGFUDUDOUKEYIZHUNQUEYUQI;GONGYEHUACHENGDUYEZAIZHUBUTIGAO;JINGJIFAZHANDE“DONGLIYUAN”ZAIZENGJIA,JINGJISHEHUIGEGELINGYUDOUZAIZHUBUQUANMIANDEFANRONG,YOUQISHIWULIUGAINIANGANGGANGTICHU,WULIUCHANYEDEFAZHANFANGXINGWEIAI;SHEHUISHIYONGCHACHEDEYISHIYEZAITIGAO。YINCI,CHACHECHANYEDEQIANJINGSHIFEICHANGGUANGKUODE,BINGQIEYOUQIANMIANDEJIESHIKEZHICHACHECHANYEDEFAZHANYAOBIQITAGONGCHENGJIXIECHANPINWENDINGDEDUO。

(2)CONGDINGLIANGJIAODULAIFENXI:

在此我们做一个简单的横向对比:日本,国土面积是我国的1/25,人口是我国的1/10,预计2003年工程机械总需求量以价值计是我国的1/2,而叉车需求量在7~8万台。而我国又车今年虽经历了高速发展,也仅达到5万,显然我国叉车市场增长的潜力依然很大,主观估计,从近期看,未来3年突破8万台是可以预期的,这个数字也是业内人士的普遍看法。当然,8万台也不是终极数字。可以肯定,叉车产业前景乐观。

ER、XINGYEGEJUXIANZHUANG、JINGZHENGTEDIAN、CUNZAIDEWENTIJIXINGYEYOUBIANYINSU

意甲足彩1、BENTUQIYEJIZHONGDUJINYIBUTIGAO,CHUXIANLIANGJIFENHUADEGEJU。DANJIUBENTUQIYEERYAN,TONGJISHUJUXIANSHI,QIAN3JIAQIYEDESHICHANGZHANYOULVYIYOU1994NIANDE41.2%TIGAODAOLE2003NIANDE86.1%,QIAN5JIAQIYEDESHICHANGZHANYOULVYIYOU1994NIANDE57.5%TIGAODAOLE2003NIANDE91.8%,ERQIYUJIN30JIAQIYEDESHICHANGZHANYOULVBUZU10%,MATAIXIAOYINGXIANXIAN,XINGYEGEJUMINGXIANFENHUA,ZHONGDUOXIAOQIYECUNZAIDEZUOYONGHEYIYIJIBENSHANGKEYIHULVE,XINGYEDIYILUNZIRANZHENGSUYIJIEJINWEISHENG,LIUJIXIAOQIYEJUEZEDEJIHUIHESHIJIANYIJINGBUDUOLE。

意甲足彩2、DU、HEZIQIYEFAZHANXUNSU,CHONGJIBINGCUJINLEBENTUQIYEDEFAZHAN

CHACHEYONGHUDUOWEIJUBEIYIDINGSHILIDESHEHUISHANGYEZUZHI,GETIYONGHUXIANGDUIJIAOSHAO,YONGHUZHENGTIGOUMAILIXIANGDUIJIAOGAO,TEBIESHIWAIZIQIYE,BUJINCHACHESHIYONGYISHIQIANG,ERQIEDADUOQINGXIANGYUZHONGGAODANGCHANPIN,ZAIJIASHANGCHACHESHIYONGFANWEIGUANGFAN,CANGCHUDENGHENDUOYINGYONGLINGYUDUICHACHEDEPAIFANG、ZAOYINDENGYAOQIUJIAOGAO,YINCIZHONGGAODANGCHANPINYOUXIANGDANGDESHICHANGXUQIU,SUOYISHUBEIYUBENTUCHANPINJIAGEDELINDECHANPINYENENGGOUZHAODAOZUGOUDEXIFENSHICHANGDEYIXUNSUFAZHAN。ZHEISHICHACHEXINGYEMINGXIANQUBIEZHUANGZAIJIDENGQITAGONGCHENGJIXIEDEDIFANG。

JINGGUO10NIANDESHIJIAN,MUQIANZAIWOGUODUZI、HEZICHACHESHENGCHANQIYEYIYOU10YUJIA,ERQIEDOUSHIZAISHIJIEGONGYECHELIANGPAIXINGBANGSHANGYOUMINGDEZHIZAOSHANG,RUDEGUODELINDEGONGSI、MEIGUODEHAISITEGONGSIDOUSHISHIJIESHANGGONGYECHELIANGLINGYUNEISHUYISHUERDEQIYE。DUZI、HEZIQIYEZHENZHENGXINGCHENGSHENGSHISHI1996NIANYIHOUDESHI,ZAI1996-2000DEJINIANSHIJIANLIDUIBENTUQIYEZAOCHENGDECHONGJIHENMINGXIAN,SUIRANQIJIANWOGUOCHACHESHICHANGXUQIUSHIZHONGBAOCHIWENDINGFAZHAN,DANBENTUQIYEZHENGTIZHUANGKUANGYIPIANDIMI,YOUJIJIAYUANLAIFEICHANGYOUMINGDEQIYEXIANGJICHUXIANMINGXIANXIAHUADEQUSHI,YOUDESHENZHIDAOXIALE。DANSHI,WAIZIJIERUJIBENTUQIYEDAILAICHONGJIDETONGSHIYECUJINLEBENTUQIYEDEFAZHAN,

一方面本土企业背水一战,竞争意识得到了提高,竞争行为措施得到了扩展和强化,少数企业在技术和机制方面有了很大的作为,2000年以后有了很大转机,杭叉就是最典型的代表,另一方面,本土企业通过合资等方式也从外资企业直接学到了很多东西,比如安叉集团通过“局部小合资促进整体大发展”策略的实施,从合作对象TCM那里得到了很多技术、管理方面的收益,这是安叉集团多年来能够始终保持稳健发展态势的主要原因之一。

意甲足彩3、XINGYELINGXIANQIYEJIBENWANCHENGLEPEITAOGONGYINGTIXIZHENGHE,QUDELECHENGBENHEZHILIANGYOUSHI

ANCHAZAI1999—2002NIANJINXINGLEDUOXIANGGOUBINGHEDAGUIMOJIGAI,YIQIWANSHANNEIBUPEITAOTIXI,ZENGQIANGZHILIANG、CHENGBENDEKEKONGXING,CONGERTIGAOZHILIANG、JIANGDICHENGBEN。ZAIYIDINGCHENGDUSHANGYELONGDUANLEXINGYEYOUZHIPEITAOZIYUAN,PEIZHILEJINGZHENGYOUSHI。GOUBINGXIANGMUYOU:SHOUGOUBAOCHASICHANGXIANGMU、SHOUGOUBANGBUYELIJIXIECHANGXIANGMU、SHOUGOUANQINGCHEQIAOCHANGXIANGMU;JIGAIXIANGMUYOU:CHONGHANXINGYELIOUHEQIGAIZAOXIANGMU、TEZHONGCHACHEJISHUGAIZAOXIANGMU、CHUANDONGZHUANGZHIJISHUGAIZAOXIANGMU、CHONGHANXINGYELIBIANJUQIJISHUGAIZAOXIANGMU、DUANJIANSHENGCHANJIDIJISHUGAIZAOXIANGMU、CHACHEZHUANXIANGQIAOJISHUGAIZAOXIANGMUDENG。ZHEIYIXILIEXINGWEIBUJINSHIANCHAHUODELEJIAODICHENGBEN、JIAOGAOZHILIANGDEWAIBUPEITAOZIYUAN,ERQIESHIANCHAJITUANNEIBUXINGCHENGLEZAIGUIMO、SHUIPINGSHANGXINGYELINGXIANDEZHIZAOTIXI。XIANRAN,ANCHAYICHENGWEIXINGYEPEITAOZUIWANSHAN、ZIZHILVZUIGAODEQIYE,BINGXINGCHENGLEMINGXIANDEGUIMOXIAOYI。

4、WAIZIQIYEKAISHIZHUANGONGZHONGDIDUANSHICHANG

MUQIANWAIZIQIYEYILAOLAOZHANJULEGAODUANSHICHANGSHIBUZHENGDESHISHI,DANWOGUOCHACHEZHONG、GAODUANSHICHANGDEFENEDAYUEZAI36%ZUOYOU,QIZHONGJINKOUCHACHEZHANQULEJINYIBAN,DU、HEZIQIYEJINZHANSHICHANGZONGLIANGDE20%ZUOYOU,DAYUEYOU10000TAIZUOYOUDELIANG,ERZHEIGESHUZIYAOBEI10DUOJIAQIYEGUAFEN,SUOYIDAJIADOUCHIBUBAO,WEICI,WAIZIQIYEFENFENZHUANGONGZHONG、DIDUANSHICHANG。BIRUMOUHEZIQIYEZHUANMENSHIYONGXINPINPAITUICHULEZHENDUIZHONGGUODIDUANSHICHANGDE“JINGJIXING”CHACHE,ERLINGYIHEZIGONGSIYEJIHUAYIYIGEZIJICANGUQIZHONGDERIBENPINPAITUICHULVEGAOYUQIANZHEDEZHONGDANGCHACHE。YINCIZHEIJIANGJIBENTUQIYEDAILAIHENDADEYALI,JINGZHENGJIANGGENGJIAJILIE,JINGZHENGGEJUJIANGYOUYUANLAIDE“WAIZIQIYEZHIJIANZHENGZHONGGAODUANSHICHANG,BENTUQIYEZHIJIANZHENGDIDUANSHICHANG”ZHUANBIANWEI“ZHONGWAIQIYEZHIJIANDEHUNZHAN”,JINHOUZHONGDIDUANSHICHANGDEJINGZHENGJIANGJINYIBUJIAJU。

5、XINGYECHANNENGYANZHONGGUOSHENG

BENTUCHACHEQIYEZHONG,QIANJIJIAYOUSHIQIYECHANNENGKEYICHONGFENFAHUI。ANCHAJITUANJIGEZHONGYAODEJIGAIXIANGMU2002NIANYIWANCHENG,2003NIANXIASHUQIYECHANNENGHEJIKEYIDADAO14000WANTAIYISHANG,HANGCHAKEYIDADAO12000WANTAIYISHANG,DACHAKEYIDADAO2500TAI,SHACHAKEYIDADAO1500TAI,HEJI30000TAIYISHANG。QITA20DUOJIAQIYECHANNENGHEJIDAYUEYOU15000TAIZUOYOU。ZONGTILAIKANBENTUQIYEDESHIYOUCHANNENGDAYUEYOU45000TAIZUOYOU。WAIZIQIYEZHONG,JUCHENGSHAMENLINDESHEJICHANNENG15000TAI,MUQIANCHANNENGFAHUIZHIYOU30-40%ZUOYOU,QINGDAOTAILIFUZICHENGCHANNENGJINWANTAI,ANHUITCMDAYUE3000TAI,LINGWAIJIJIAQIYECHANNENGZAI500-3000TAIBUDENG,WAIZIQIYECHANNENGHEJIDAYUE32000TAI。SUOYIMUQIANZHONGGUOCHACHECHANNENGZONGGONGYUE77000TAI。ERJINNIANGUONEISHICHANGBUBAOKUOJINKOUDESHIJIXUQIUDAYUEYOU43000TAIZUOYOU,XIANRANGONGXUMAODUNHENDA,ZHONGGAODUANSHICHANGYOUWEITUCHU。

SAN、XINGYEFAZHANQUSHI

意甲足彩1、CHANPIN、SHICHANGFAZHANQUSHI

(1)CHANPINXUQIULEIBIEFANGMIAN

我国电动叉车销量将有所增加,但增幅不会太大。国外电瓶叉车已占整个叉车市场份额的40%左右。日本1999年电动叉车销售量占总销量的39.7%,而汽油叉车降到30.9%,柴油叉车降到29.4%。与十年前1989年相比,日本电动叉车大幅度上升,提高了11.8个百分点,汽油叉车下降了5.2个百分点,柴油叉车降了6.6个百分点,这说明电动叉车是发展方向。预计2003年我国电动叉车市场的情况是,本土企业销量约3300台,外资企业约4000台,进口约5000台,合计比重25%,因此虽然仍将有所增长,但增幅不会太大,并且由于技术上的差距,留给本土企业的增长空间更有限。有实力的本土企业可以关注这一市场,但必须首先在技术上寻求突破,而且要有足够的耐心;集装箱叉车的需求已经有了一定的规模,预计2003年需求可达200台左右,约90%为进口产品。

JIZHUANGXIANGCHACHEJISHUHANLIANGGAO,ZHIZAONANDUDA,DANJIAGE、LIRUNYEXIANGDUIJIAOGAO,XIANYOUDEBENTUJIZHUANGXIANGCHACHESHENGCHANQIYEKESHIDANGJIADAJISHUTOURU,YIGENGDUODETIDAIJINKOU。

(2)CHANPINJISHUFANGMIAN

HUANBAOYAOQIUYUELAIYUEKEKE,YOUQISHICHUKOUCHANPIN,WOGUODECHACHEZHUYAOCHUKOUGUOMEIGUOJIANGZAI2004NIANQIANGZHIZHIXINGYUOUIIBIAOZHUNDENGTONGDEPAIFANGBIAOZHUN,SHIYONGDEQIYOUJICHACHEYIBANDOUSHIYEHUAQIYUQIYOULIANGYONGXING;JIENENGJISHUHEJIDIANYITIHUAJISHUDEYINGYONGYIDAOLEBIXUZHIMIANDESHIHOU;CHANPINRENZHENGGONGZUONEIRONGZENGJIA、YAOQIUTIGAO;CAIYONGRENJIGONGCHENGXUESHEJI,TIGAOCAOZUODESHUSHIXING,JIANSHAOZAOSHENGHEZHENDONG,ZHUZHONGWAIGUANZAOXINGSHEJIDEYAOQIUGENGGAO,BENTUQIYEYINGSHOUYAOKEFUZHEIYIRUOXIANG。YISHANGKANSIWUZUQINGZHONGDEWENTI,JIANGCHENGWEIJUEDINGSHICHANGSHENGCUNNENGLIDEZHUYAONEIRONG。

(3)SHICHANGQUYU、LINGYUDEBIANHUAFANGMIAN

SHICHANGZHONGXINJIANGBEIYI,XINLINGYUDEYONGLIANGJIANGTUOZHAN。“ZHUSANJIAO”DIQUQIYEYONGCHACHEDEYISHIJIAOQIANG,YOUQISHIYIXIEGANGZI、TAIZIQIYE,ZAIJIASHANGGAIDIQUZAOXIENIANJINGJIZENGSUKUAI,ZONGHEJINGJISHILIQIANG,YINCIGAIDIQUDECHACHEXIAOLIANGYIZHIWEIYUQUANGUOQIANLIE。DANMUQIAN“ZHANGSANJIAO”DIQUCHENGWEIXINYILUNZHONGWAITOUZIDEREDIANDIQU,JINGJIZENGZHANGXUNMENG,YINCIJINHOUCHACHESHICHANGZHONGXINJIANGJINYIBUBEIYI;ZAISHICHANGLINGYUFANGMIAN,CHULECHUANTONGDEZAOZHI、QICHECHANYEWAI,WULIU、LINGSHOUJIANGSHICHACHESHICHANGXINDEZENGZHANGDIAN。

2、GUONEICHACHEXINGYEGEJUJIJINGZHENGZHONGDIANFAZHANQUSHI

(1)WOGUOCHACHECHANYEDEWAIZIJIERULIANGJIANGJINYIBUTIGAO

HEZHUANGZAIJIXINGYEBUTONGDESHI,CHACHEXINGYEDEDU、HEZIQIYEJUNNENGZAIZHONGGUOSHICHANGZHANWENJIAOGEN,ZHUYAOYUANYINSHICHACHESHIYONGFANWEIJIQIGUANGFAN,YONGHUCENGCIDUOYANG,ERQIEHENDUOSHIYONGCHANGHEDUIPAIFANG、ZAOSHENGYAOQIUGAO,YINCIJINKOUJIDUHEZICHANPINNENGGOUZAIYIDINGLINGYU、FANWEINEIDEDAOSHICHANGTUOZHAN。LINGWAICHACHECHANPINBENSHENJIAGEJIAODI、GAODIDANGCICHANPINJIAGECHAYIBUTAIDA,GAODUANYONGHUDUIJIAGEJIJIAGECHAYIJUNYIYUJIESHOU。

欧美叉车市场在过去的20年中,始终处于停滞状态或以1-2%的比率增长或下降,与日本、欧美大气候相比,中国是世界唯一对叉车需求量保持持续旺盛增长的地区,到2004年6月底,中国的叉车市场较去年同期增长了40%,这是吸引日本、台湾、韩国以及欧美品牌齐集中国的重要原因。预计今后国外企业在投资形式上将倾向于独资,在生产组织上将倾向于本土化,在产品定位上将倾向于中档,在区位选择上依然青睐港口城市。

意甲足彩(2)GUOCHANCHACHERENGJIANGWUFAZHANJUZHULIUSHICHANG,ZHUYAOHAISHIQIANGDUODIDUANKEHU

意甲足彩SHIJISHANGLINGXIANQIYESHENGCHANDEJINKOUPEIZHIDEZHONGDANGCHACHEZAIXINGNENGFANGMIANYUWAIZIQIYEDECHANPINYIBUXIANGSHANGXIA,DANSHIZAOXINGHEWAIGUANZHILIANGFANGMIANRENGLVEYOUCHAJU,ZHUYAOBIAOXIANZAITUZHUANGHEXIANG、SUJIANDEGONGYISHUIPINGSHANG。LINGWAIPINPAIHEGUONEIYONGHUDECHONGYANGXINLIYESHIGUOCHANCHACHEWUFAZHANJUZHULIUSHICHANGDEZHUYAOYUANYIN。

(3)PINPAIJINGZHENG、KEKAOXINGJINGZHENG、JIAGEJINGZHENG、GUIMOJINGZHENGJIANGJINYIBUTUCHU

HEQITAGONGCHENGJIXIEBUTONGDESHI,CHACHEYONGHUDUOSHUDOUSHI“DANWEI”ERBUSHI“GEREN”,ZHEIXIEYONGHUDEZUIDATEDIANJIUSHICHENGSHU,TAMENDUIGUONEIDEJIGECHACHESHENGCHANQIYEFEICHANGSHUXI,JIGEZHUYAOPINPAIYI“SHENRURENXIN”,YIJINGXINGCHENGLEPINPAIXIAOYING,DUIQITAQIYELAIJIANG,ZHEIJIJIAQIYEYIJINGXINGCHENGLEPINPAIZHANGAI。ERZHEIJIJIAQIYEZHIJIANPINPAIJINGZHENGYEXIANGDANGJILIE,YOUQISHISHICHANGZHONGHEDUJIAOGAODEQIANLIANGMINGZHIJIAN。GUONEIWAICHACHECHULELINDECHANPINWAIJISHUJIBENXIANGSIHUOLEITONG,NEIMEJINGZHENGJIUZHIYOUPINKEKAOXING、PINJIAGE”ZHEISHIBUYANERYUDE。ERGUIMOJINGZHENGSHIJIZHICHENGDESHIJIAGEJINGZHENG、PINPAIJINGZHENGHEQUDAOJINGZHENG。

意甲足彩(4)BENTUXIAOQIYECHUJUDEQUSHIMINGXIAN,BEIJIANBINGDEKENENGXINGXIAO、SHULIANGSHAO

BENTUXIAOQIYEYIJINGBEIBIDAOQIANGJIAOLE,GUIMO、CHENGBEN、JISHU、ZHILIANG、TONGLUJIXIANGGUANJIANYINSUQUANBUCHUYULIESHI,GEZIYIZHIGUSHOUDEDANGDISHICHANGYEZAIDAPINPAIDEDAYAXIAJIHUXIAOSHIDAIJIN。HERIYONGPINBUTONGDESHI,CHACHEDE

SHIYONGZHUANYEXINGQIANG,YONGHUPUBIANBIJIAOCHENGSHU,SHIBIENENGLIQIANG,YINCI,SUIZHEDAXIAOQIYECHANPINGEFANGMIANCHAJUDELADA,YIDUCENGYUMUHUNZHUDEXIAOQIYE,JISHISHIYOUZHESUOWEI“ZHIDU、CHENGBENYOUSHI”SIYINGXIAOQIYEDESHENGCUNKONGJIANYEZAIYIBUBUSUOXIAO,CHUJUDEQUSHIYIJINGHENMINGXIAN,DANYOUYUGUOYINGXIAOQIYEJIAOGAODE“ZHIDUTUICHUBILEI”,DUOSHURENGJIANGJIXUJIAOJU,BUGUOYOUYUZHENGTIBUZU10%DEFENEQIYINGXIANGJIBENKEYIHULVELE。

当然,残酷的竞争会促使一些小企业主动要求名牌企业兼并它,以求在大型企业的庇护下生存、发展,但由于多数小企业和大企业间表现为更多的是重复特征,而缺乏具备整合价值的技术、产品、市场、渠道、生产资源等方面的协同性和互补性,因此小企业被收编的可能性小、数量少。只有少数几个具备技术、产品特长、资源优势、地利优势、与大企业同城或处于大企业市场空白点的小企业才可能纳入强者的考虑范围,所以宝鸡的两个企业被先后收编是理所当然的事情,其他在东北、皖浙两地出现并购行为的可能性较高。总体来说,如果从简单的规模促效率的想法来看,领先企业更多的将会考虑独立发展。因此多数小企业最终将不得不退出

意甲足彩    

    选择广州市鼎鑫物流机械设备有限公司,我们是:广州叉车,广州电动叉车,广州叉车租赁,广州叉车维修,广州叉车供应商!

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